Pushing Boundaries, Breaking Limits
Kuala Lumpur, 31 May 2012 – Marathoners, set yourself to the ultimate night run as the BSN Putrajaya Night Marathon 2012 (BSNPNM 2012) returns! The world-class sporting event held against the beautiful and majestic landscape of Putrajaya had successfully attracted about 10, 000 runners last year. In line with its new tagline “Pushing Boundaries, Breaking Limits”, the marathon to be held on the 20th October 2012 is expected to be even better. Registration for the marathon will open by end of June 2012.
A launch ceremony to kick-off the awareness campaign for BSNPNM 2012 was held at The Westin, Kuala Lumpur. The launch was officiated by Dato' Sri Ahmad Shabery Cheek, Minister of Youth and Sports. Also in attendance were Datuk Adinan Maning, Chief Executive, BSN, Datuk Abd Ghani Bin Ahmad, Corporation City Service Director (Perbadanan Putrajaya) and Nithiaseelan Vegayathunam, Director of Twenty First Century Sports (M) Sdn Bhd
After the success of Putrajaya Night Marathon 2011, BSN is again on board as Title Sponsor for the unique event. According to Adinan Maning, Chief Executive of BSN, “As Title Sponsor for a second year running, we are proud to be associated with this prestigious running event in the Malaysian running calendar. I trust we all share the same aspiration with the race organizer in that we aspire for BSNPNM 2012 to be a race for everyone in the community. We are enthusiastic this event will also serve as a platform for BSN and its corporate partners to contribute towards its social obligations in raising funds for the community in need.”
Other partners for the event include Perbadanan Putrajaya, Brooks, 100 Plus, Power Bar, NTV7, Rohto-Mentholatum and Pullman Putrajaya. The event has 3 distances (42km, 21km, 10km) and apart from these, there will also be a 10km Corporate/CSR run and 5km Fun Run. The official beneficiaries for BSNPNM 2012 are the Women’s Aid Organization (WAO) and Persatuan Glaukoma Malaysia. All registration fees collected from the corporate organizations which run as a team in the Corporate Team category will go to these beneficiaries. Last year more than RM 100, 000 was raised and donated to the National Cancer Society (MAKNA).
Director of TFCS and Race Director of BSNPNM 2012 said, “The endurance and success that runners experience are exceptional. Mental preparation is one of the key elements for a good race. With the tagline ‘Pushing Boundaries, Breaking Limits’ we want to help the runners in challenging their inner strength to achieve even more for the marathon. Hence, this year we would be organizing informative forums at selected states and plan to bring the experts on nutrition, injury prevention and psychological barriers at all of these forums. We want the runners to be stronger – both in body and mind.”
At the launch, TFCS also announced the winner of BSNPNM 2012 tagline contest which took place from 2 April to 16 April 2012. Five taglines were shortlisted from hundreds of taglines submitted by the users in its Facebook Fan page for voting commencing from 27 April till 7 May 2012. The tagline, ‘Pushing Boundaries, Breaking Limits’ by Sze Jun King was voted as the winning tagline which entitles the winner to a free entry on any category of BSNPNM 2012 (non- transferable), a cash voucher of RM500 from BROOKS and BSN’s Sijil Simpanan Premium (SSP) worth RM500.
In an effort to get the runners more connected and engaged, a blog, bsnputrajayanighmarathon.blogspot.com was created by the organizer. Meanwhile, for runners who need more information as well as those interested in the sponsorship opportunities, enquiries can be sent to firstname.lastname@example.org.
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