Wednesday, 21 October 2020,   03 Rabiulawal 1442H
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Bank Simpanan Nasional (BSN) has a long-standing tradition of serving Malaysians from all walks of life regardless of background, race and social standing. In line with the Bank's vision of "No Malaysian Left Behind", the Bank is committed to achieve sustainable and meaningful relationships with its customers not only by providing banking services, but also through corporate social responsibility (CSR) programs, which will bring positive impact to the community.
BSN has strengthened its CSR brand image by establishing “BSN Care” with its tagline “Enriching Lives Each Step of the Way”, aims at enhancing consumer’s perception and increasing its brand value through CSR activities. By having a strong CSR brand, this will create a value added for BSN in the market hence differentiating it from the other financial institutions.
BSN's CSR is aligned with its brand promise – "A Better Life Within Your Reach" is to provide the society especially the underserved, the opportunity to enjoy a better life by championing our mandated roles in providing financial inclusion to all.