Monday, 6 July 2020,   15 Zulkaedah 1441H


BSN’s New Hit Goes Platinum

New BSN VISA Platinum Credit Card hits Malaysian market


Kuala Lumpur, 26 August 2013 - Bank SimpananNasional (BSN) today launched its VISA Platinum Credit Card as part of its continuous effort to meet the needs of the different customer segments of the Bank. The new credit card adds to its existing portfolio of credit cards and is offered in both conventional and Islamic schemes.

The card was launched by BSN’s Chairman, Tan Sri Abu Bakar Abdullah together with VISA Malaysia Country Manager, Mr. Stuart Tomlinson, witnessed by BSN’s Chief Executive, DatukAdinanManing.

Speaking during the official launch, Tan Sri Abu Bakar, Chairman of BSN said “The new BSN VISA Platinum credit card is designed to target the affluent market segment by offering a range of value added benefits that suits the lifestyle aspirations of the high spending customers. We target to acquire about 30,000 new VISA Platinum CardMembers by end of 2014”.

Stuart Tomlinson, Country Manager for Malaysia, VISA said: “With the growth in affluence, Malaysian consumers are starting to develop a more discerning taste for exclusive services and lifestyle related offers. VISA understands the needs of this group of consumers and provides them with access to the things that matter most to them.VISA will continue to work with our partner bank BSN to meet the changing needs of Malaysia’s premium cardholders.”

The BSN VISA Platinum Credit Card offers customers easy access to a diverse selection of exclusivebenefits and privileges that form the core proposition of a BSN VISA Platinum credit card. Among the benefits offered are zero annual fee for life, finance charges/facility fee as low as 11% p.a., Free BSN Zing PLUSMiles Touch n’ Go Card, Free travel Insurance coverage of up to RM1,000,000 and 0% Balance Transfer plans. Newly approved Principal CardMembers will also enjoy a cash reward of RM50 and complimentary 5,000 reward points while supplementary CardMembers will receive RM25 and 2,500 reward points once they activate and use the card for the first time.

BSN also rewards BSN VISA Platinum CardMembers with privileges such as 2x reward points for the purchase of airline tickets, dining, golf and overseas retail spending. The accumulated points have no expiry date and can be used to redeem for Enrich Miles or exciting merchandise at any time.BSN VISA Platinum CardMembers will also enjoy exceptional privileges both local as well as international. This privilege which is provided by VISA International,offers lifestyle preferences such as shopping, travel, dining, golfand many more.

In addition, a special service called the "VISA Platinum Concierge Service" provides CardMembers with any information and assistance they may require, 24 hours a day, 7 days a week all around the world. BSN provides CardMembers with payment convenience via its 399 network of branches and 999 ATMs nationwide. CardMembers can also choose to pay through its internet banking portal or BSN:SMS banking.

The launch also marks the kick-off to BSN VISA Platinum Credit Card “Unlock the Secret 7” campaign which targets new and existing BSN VISA Platinum CardMembers. A total of 28 lucky CardMembers will stand a chance to win 7 amazing lifestyle prizes with a minimum spend of RM100. The prizes offered include a travel package to Rome and Paris for two persons, tickets to watch the F1 Monaco Grand Prix, Tokyo Disneyland travel package, Habib jewellery worth RM6,000, Swiss Made timepieces, Apple MacBook Air and Spa packages. On top of this, CardMembers will earn additional 7x Reward Points for every ringgit spent during the campaign period. The campaign will run for six (6) months, commencing 1 September 2013 to 28 February 2014. 

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Press Release