Friday, 3 April 2020,   09 Syaaban 1441H


BSN Debuts Revolutionary Visa Debit Card with Visa payWave

Exciting contest prizes offered in conjunction with launch of first
multi-privilege Visa Debit card with Visa payWave functionality 


Kuala Lumpur, 6 December 2013 – Bank Simpanan Nasional (BSN) today launched its BSN Visa Debit Card, the first multi-privilege Visa Debit card featuring Visa payWave functionality to be introduced in Malaysia. With the Visa payWave contactless technology feature, cardholders can simply shop, wave and go – convenient, fast and secure without needing any PIN (Personal Identification Number) or signatures.

Not only that, BSN Visa Debit card with Visa payWave also contains security features such as Visa’s Zero Liability Policy that protects cardholders against any fraudulent or unauthorised purchases; a pre-set purchase limit; and the availability of receiving SMS Alerts for transactions.

The new BSN Visa Debit card is a 5 in 1 multi-applications card that is linked to a BSN savings account. Other than Visa payWave, the BSN Visa Debit card comes equipped with conveniences such as MEPS, Touch ‘n Go, PLUSMiles and BCard loyalty program. It is the first of its kind and is created in response to market needs for a debt-free lifestyle.

BSN Visa Debit Card is also one of the bank’s initiatives to promote a cashless lifestyle with the convenience and privileges similar to a credit card - without owing the bank. Consumers do not need to carry cash with them as BSN Visa Debit Card can be used anywhere anytime plus, they can also withdraw or conduct interbank transfer at any ATM machines with MEPS shared ATM network available nationwide. In addition, this one-of-a-kind product fulfils BSN’s mission to inculcate the habit of thrift and savings by providing consumers with a 0.5% unlimited cash back for all retail transactions.

“As the community bank for all Malaysians, we have always spearheaded the message of thrift and savings and the new BSN Visa Debit Card with Visa payWave is one of the ways for us to tell Malaysians, especially the young ones that they have to spend within their means. This card is the solution to sound financial management,” said Datuk Adinan Maning, Chief Executive of BSN.

This new BSN Visa Debit Card with Visa payWave is indeed a revolutionary product and stands out as a trendsetter for the industry.

As the first multi-privilege Visa payWave debit card in Malaysia, the BSN Visa Debit Card adds on to other BSN’s innovative products that exist in the market now. BSN leads the way with innovations such as the one and only Ejen Bank Berdaftar (EBB) service and Sijil Simpanan Premium (SSP) savings scheme.

Stuart Tomlinson, Visa Country Manager for Malaysia, said: “Visa is proud to launch Malaysia’s first Visa Debit card enabled with Visa payWave, in partnership with BSN. Visa Debit cardholders will now be able to enjoy even more convenience. Visa payWave makes everyday transactions faster and easier for consumers. Malaysian consumers have readily gone cashless and are quick to embrace new technology such as contactless payments. Visa payWave is just as secure as paying with Visa Credit or Debit cards – but faster. We are pleased to be working with BSN to help drive the growth of electronic payments in the country in line with the Malaysian government’s e-payment vision as laid out in its Economic Transformation Programme.”

For the year 2014, BSN is targeting 1 million cardholders for the new BSN Visa Debit Card, an increase of about 25% which would bring its number of debit cardholders to almost 5 million. At the same time, BSN is looking at signing up 700,000 new deposit accounts from its existing 8 million deposits customers.

BSN is also targeting more than 500,000 of its existing Visa Electron Matrix cardholders to convert to the new BSN Visa Debit Card. The conversions are free until 31 January 2014. 

BSN Visa Debit Card, the first multi-privilege Visa payWave is offered in both conventional and Islamic schemes.


Use More And Win More

BSN’s Use More and Win More campaign started on 1 December 2013 to 28 February 2014. It offers cardholders a chance to win a BMW 118i and special cash prizes of RM20,000. Via the campaign, cardholders will receive 5% cash back for all Visa payWave and online transactions during the campaign period.

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Press Release