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Discover Batman at Pavilion Kuala Lumpur

BSN reveals limited edition Batman Visa Debit Card for Batman Fans

 

Kuala Lumpur, 28 May 2014 – Bank Simpanan Nasional (BSN) today revealed its limited edition Batman Visa Debit Card in a Press Conference held exclusively for the media at Al Amar Restaurant, Pavilion Kuala Lumpur (KL).

The BSN Batman Visa Debit Card, available in three distinctive designs, is introduced in conjunction with Warner Bros 75th celebration of Batman held at Pavillion KL from 28 May to 15 June 2014.

Commenting during the press conference, Encik Ahmad Latfan Mohd Amran, Deputy Chief Executive of BSN explained that BSN’s objective of introducing this Superhero debit card is to attract and encourage the younger market segment to better manage their finances by using a debit card as a convenient, rewarding and safe mode of payment.

“This is also in line with the Government’s effort to promote cashless transactions in Malaysia," he said.

Batman fans in Klang Valley will be in for a treat as they will be able to get their limited edition BSN Batman Visa Debit Card instantly at Pavilion from 28th May 2014 till 15th June 2014. The card is offered to eligible customers who open a BSN Savings Account as well as existing customers who wish to convert their cards to the new BSN Batman Visa Debit Card.

“For now BSN is issuing this limited edition BSN Batman Visa Debit card only at Pavilion, Kuala Lumpur. The exclusivity is in conjunction with the celebration of Warner Bros Batman 75th Anniversary which is happening at Pavilion,” said Latfan.

When asked about the availability of the limited edition BSN Batman Visa Debit Card at all BSN branches nationwide, Latfan mentioned that it will be available at all branches from 16 June 2014 onwards together with the roll out of the BSN Batman Visa Debit Card Campaign.

“We are only issuing about 6,000 limited edition BSN Batman Visa Debit cards at Pavilion. However, members of the public can start applying for the limited edition card at our branches starting 16 June 2014. BSN targets to issue about 300,000 of the cards within four months or until stocks last,” he continued.

The limited edition BSN Batman Visa Debit card is also a collaboration effort between BSN with Visa and Warner Bros.

Mr. Ng Kong Boon, Visa Country Manager, Malaysia said: “Visa is proud to collaborate with BSN to launch the limited edition BSN Batman Visa Debit card with Visa payWave functionality. This innovative product provides Malaysians with all the benefits of electronic payments including the ability to spend online, overseas and wherever Visa is accepted, using funds from their everyday account. With the added benefit of Visa payWave contactless technology, transactions will be faster and easier for Visa cardholders with the security benefits of chip technology.”

This is a-must-have limited edition Debit Card for fans of Batman, especially teenagers and young adults. The card also facilitates online payments, which is a popular preference for the Gen Y market segment.

Since the debit card is linked to a BSN savings account, cardholders will enjoy unique benefits and features like Visa payWave, 0.5% unlimited cash back and BCARD loyalty program—combined into one super cool debit card.

Plus, the limited edition BSN Batman Visa Debit Card also comes with special merchant discounts and privileges such as additional 5% Cash Back for online and Visa payWave transactions, 10% off at DC Comics Super Hero outlets, free one GSC Movie Ticket every Saturday (while stocks last),15% off for Singapore Cable Car Ride Ticket, 20% off Langkawi SkyCab Ride Ticket and10% off at 6D Cinemotion & Sky Boutique, Buy 3 free 1 Berjaya Times Square Theme Park Tickets, 10% off at Kenny Rogers ROASTERS Restaurants and many more.

BSN introduced its BSN Visa Debit Card in December 2013, the first multi-privilege Visa payWave debit card to its savings account holders. As at May 2014, more than 400,000 new BSN Visa Debit Cards has been issued and BSN is on target to achieving its 1 million debit card issuance by end 2014.

BSN will also be running the BSN Batman Visa Debit Card campaign from 16 June to 30 Sept 2014. Card Members who sign-up at Pavilion from 28 May 2014 and those who sign up at BSN branches starting 16 June 2014 are eligible to participate in the campaign. All you need to do is spend a minimum of RM50 to stand a chance to win the Grand Prize, which is a 5D3N Family Package Tour to Warner Bros VIP Studio in Los Angeles for four people.

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Press Release