Friday, 22 November 2019,   24 Rabiulawal 1441H

 

BSN RECEIVES 5 MEA AWARDS

Recognition as Among the Best Financial Institution in Malaysia

 

Kuala Lumpur, 18 November 2014 - Bank Simpanan Nasional (BSN) announced today that it has won 5 awards in the Marketing Excellence Awards 2014 (MEA 2014) which took place on October 17, 2014 at The Westin, Kuala Lumpur.

The awards were for its "You Against Debt" campaign to promote BSN’s Visa payWave Debit Card launched in December 2013. BSN Visa payWave is the only multi-privilage Visa Debit Card with payWave function in Malaysia. The five categories won by BSN are as follows:

1.  Gold Award for Excellence in Content Marketing category

2.  Gold Award for Excellence in Marketing Communications category

3.  Silver Award for Excellence in Brand Strategy category

4.  Silver Award for Excellence  in Launch Marketing category

5.  Bronze Award for Excellence in Marketing Innovation category

Among renowned brands competing with BSN in the MEA 2014 includes Tourism Malaysia, Nokia, Sunsilk, Fonterra Brands Malaysia, Alliance Bank, Citibank, Astro, Tune Talk, Unilever Malaysia, Sweeteners Sandilands, AirAsia BIG Loyalty Programme, Mamee Double Decker, Frog Asia, Ramsay Sime Darby, The Star and the Dutch Lady Milk Industries.

BSN is proud to receive this recognition. It is a motivation for BSN to remain committed in providing not only the best, but also to remain dynamic and innovative at all time. With this recognition, BSN is now recognized as one of the financial institutions that is able to compete and  stand on par with the others in the country.

This Marketing Excellence Award 2014 is to acknowledge the Marketing Industry’s initiatives for the year 2014. More than 50 proponents including government, private and statutory bodies participated in the 25 categories of the award evaluated by a panel of judges. Among the panelist are from Air Asia, BMW, Malaysia Airports, Pos Malaysia, Starbucks, Samsung and others.

For more information on MEA 2014 http://www.marketing-interactive.com/mea-awards/my/

Previously, BSN has won the Silver Award in Malaysia Effie Awards 2014, for BSN’s "You Against Debt" campaign in early October 2014. Effie Awards is a prestigious award which is held in 5 continents spanning almost 40 countries. In Malaysia, the award is organized by the Malaysian Advertising Association (MAA), Association of Accredited Advertising Agents Malaysia (4As) and Media Specialists Association (MSA), in collaboration with the Malaysia External Trade Development Corporation (MATRADE). The BSN campaign, which promotes debt free culture, introduced Visa payWave debit card that has a 5-in-1 functionality; Visa payWave function, Touch-n-Go, PLUSMiles Remuneration and Privileges, BCard Loyalty Program and a 0.5% unlimited cashback. For more information, please contact Customer Service Hotline on 1300 88 1900 BSN or visit www.mybsn.com.my

 

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Press Release