Thursday, 14 November 2019,   16 Rabiulawal 1441H

 

BREAKING THE 1MIL MARK

BSN Achieved Its Target of 1Mil Visa payWave Debit Cards

 

 

Kuala Lumpur, 12 March 2015 – Bank Simpanan Nasional (BSN) today announced its achievement of more than 1 million BSN Visa payWave Debit Cards within one (1) year. The ceremony was held at Wisma BSN, Kuala Lumpur attended by Datuk Adinan Maning, BSN Chief Executive; Mohd Sofian Amirudin, BSN Vice President/Head of Cards Business; Ng Kong Boon, Visa Country Manager for Malaysia and BSN business partners.

Introduced in December 2013, BSN Visa payWave Debit Card is the first in the market to be uniquely designed with 5-in-1 multi-application connected to BSN savings account (Giro or Giro-i). In addition to Visa payWave contactless technology which offers convenience and speedy transaction, the card is also equipped with MEPS facilities and Touch 'n Go e-wallet. BSN Visa payWave Debit Card holders will at the same time enjoy PLUSMiles and BCard loyalty program schemes. It is the only card of its kind, designed to meet today’s lifestyle.

Speaking at the ceremony, Datuk Adinan Maning said that BSN is excited to have achieved the issuance of more than 1 million cards mark. This is another milestone and commendable achievement to be celebrated in conjunction with BSN’s 40th anniversary.

"The launch and promotion of this debit card has been running successfully for three (3) consecutive days at Berjaya Times Square, Kuala Lumpur during its inception in 2013.  In addition, BSN has also ran a campaign called “You Against Debt”, a huge guerilla marketing campaign promoting this debit card which became viral in the social media. Whilst in June 2014, in conjuction with the Batman 75th anniversary, BSN has collaborated with the Warner Bros (M) launching our  limited edition Batman Visa payWave Debit Card with three (3) unique designs that serve as tokens to Batman avid fans," said Datuk Adinan.

The “You Against Debt” campaign which promotes healthy spending and encourage Malaysian youths to live debt free has won awards in 2014. BSN has won an award in the Effie and 5 (Five) awards  in the Marketing Excellance.

"To date, BSN has recorded a consistent growth of 10% monthly in BSN Visa payWave Debit Card issuance and being ranked as the 2nd largest debit card issuer in Malaysia. Aside issuance, BSN Debit Card overall spending also reported a growth of 46% in 2014 from the year ending 2013, " added Datuk Adinan.

“We congratulate BSN on achieving the one million Visa payWave debit card milestone in Malaysia. Since BSN launched Visa payWave debit cards in December 2013, the portfolio has grown significantly and they are now the largest Visa payWave debit card issuer in Malaysia. The payment volume for BSN Visa payWave debit cards have increased by 50 times on a year-on-year basis as of December 2014  and the number of transactions are also 23 times higher for the same period,” said Mr. Ng Kong Boon, Visa Country Manager for Malaysia.

Other BSN Visa payWave Debit card campaigns and interesting activities are the "Swipe and Drive" campaign by BCard and Caltex, which is currently taking place until 14 March 2015. Visa payWave BSN Debit card holders are eligible to participate in this campaign. BSN Visa Debit Card holders will also be able to enjoy the benefits, promotions and special discounts from brand partners such as Starbucks, Food Panda, Zalora, Papa Johns Pizza, KDE Recreation and many more.

 

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Press Release