Thursday, 14 November 2019,   16 Rabiulawal 1441H

 

BSN’S ‘TEAL’ REMAINS THE COLOUR OF SPEED FOR LTDL 2017

2nd year running and BSN is ready to don the Sprint Kings with its Teal Jersey


Kuala Berang, 22 February 2017 – Bank Simpanan Nasional (BSN)’s corporate colour teal is set to make an impact in Le Tour de Langkawi (LTdL) 2017, which was flagged off at Kuala Berang, Terengganu today. Fans of LTdL will be seeing the colour donned by the sprint kings, as BSN is the official sponsor of the Sprint Champion prize for the second consecutive year. The Sprint Champion – the leader of the points classification for the sprint challenge, will be presented with a teal jersey in each stage. The sponsorship reflects BSN’s support in the sport industry’s efforts to organise international sports events that draw global interest to Malaysia. 

The 22nd edition of Asia’s top road cycling race will take the cyclists through 8 stages over 8 days crossing 8 states and 2 Federal Territories in our Peninsular Malaysia from Terengganu to Johor. The final stage will end in Putrajaya on 1 March 2017. BSN is also participating in the pit-stops for the race, where their designated cavalcade cars will convoy across Peninsular Malaysia. This year, there are 20 teams participating from 16 countries and 3 of the teams represent country which are the Terengganu Cycling Team, Sapura Cycling Team and Malaysia National Team. 

“We are very excited to participate in this international event again which has taken place for more than 20 years. Through this sponsorship along with the well-planned on-ground activities, we are looking forward to elevate our engagement with Malaysians at all levels and build meaningful long-lasting relationships with them, in line with our brand promise to offer a better life within the reach of all Malaysians. Supporting this adrenaline-rush sporting event has helped us to connect with the community and increase our brand visibility” said Kameel Abdul Halim, Deputy Chief Executive Strategy and Communications, BSN. 

“BSN today implies a more dynamic, modern bank that is in tune, with Malaysians of all ages and lifestyles. Le Tour de Langkawi is an excellent platform for us as the sports event requires speed, dynamic and constantly moving forward just like the bank is – particularly the sprint king who will be wearing the BSN teal jersey,“ said Kameel Abdul Halim. 

“On top of that, we are also organizing a social media contest, the #BSNLTdL2017 contest for the public to participate and stand a chance to win awesome exclusive and limited edition BSN LTdL 2017 merchandizes by “Share and Tag” your post on Facebook. Last year, we received overwhelming response on the teal jerseys and other merchandizes, so this year, we are giving them more chances to own the merchandizes by running this contest from 22 February until 1 March 2017. Visit BSN Malaysia Facebook page to know more on how to participate in this exciting contest,” added Kameel Abdul Halim. 

Members of the public will be able to visit BSN’s dedicated booths set up at the finish area at all stages. The booths will be promoting its range of products such as ‘Happy Rewards’ campaign through BSN credit card, 12 millionaires BSN SSP campaign, micro finance and many more. 

In addition during this carnival, BSN has a special BSN LTdL campaign on Personal Financing, Credit Cards and the Sijil Simpanan Premium (BSN SSP) which starts from 15th February until 15th March 2017. Each customer who saves more than RM10, 000 through the BSN SSP will receive the exclusive Teal Sprint Jerseys that will be signed by the Sprint Champion. Apart from that, customers who save other designated amounts through the BSN SSP will receive other goodies such as exclusive BSN LTdL umbrellas, caps and water bottles. As for credit cards and personal financing, any approved personal financing of more than RM50, 000 and credit card applications will be entitled for a lucky draw for the exclusive BSN LTdL merchandizes. The promotion will run at the booths for all 8 stages. Other interesting activities in store include special promotion, entertainment, performance on stage and many more for the whole family to enjoy during this special event. 

 

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Press Release